About This Set
Digital marketing covers a lot of ground, and this set has an icon for each part of it. The 28 icons go from getting found (SEO ranking, keywords, backlinks) to getting a reply (email campaign, push notification, live chat) and proving it worked (analytics dashboard, ROI tracking, A/B testing).
You also get icons for the ideas around a campaign: customer segments, lead scoring, loyalty program, social proof and a podcast. Everything is drawn in one two-tone style, navy with sky blue, so mixed icons still look like a single system. The SVG and EPS files are editable vectors.
For campaign planning and ad formats, pair it with the Advertising & Marketing Icon Set. For software and subscription businesses, the SaaS Icon Set covers pricing plans and churn.
Where to Use It
- Marketing Blogs and GuidesGive each tip in a long post, such as keywords, backlinks or A/B testing, its own icon.
- Client Reports and DashboardsLabel sections like website traffic, conversion funnel and ROI tracking so results are easy to scan.
- Agency Service PagesShow what you offer, from email campaigns to marketing automation and social media.
- Newsletters and Email TemplatesUse the subscribers, email campaign and growth rocket icons as small headers.
- Online Courses and WebinarsMark lessons and slides on market research, customer segments or content strategy.
Questions About This Set
What is included in the Digital Marketing set?
There are 28 icons, such as SEO Ranking, Email Campaign, Social Media, Analytics Dashboard, Conversion Funnel, A/B Testing, Lead Scoring, Marketing Automation and ROI Tracking.
How is it different from the Advertising & Marketing set?
This set focuses on online channels and measurement, such as SEO, email and analytics. The Advertising & Marketing set covers ad formats and campaign planning, such as billboards, TV ads and media plans.
Can I use the icons on a client’s website?
Yes. Commercial and client use is free with a credit link to HandyIcons. Personal projects need no credit.
Are the files editable?
Yes. The SVG and EPS files are vectors, so you can change colours and sizes in Figma, Illustrator or Inkscape.
Advertising & Marketing Icon Set 
AI Workflow Icon Set 
SaaS Icon Set