About This Set
The Advertising & Marketing Icon Set is a collection of 28 vector icons that follow a campaign from start to finish: planning with a media plan and creative brief, reaching people through billboards, online ads, TV spots and email newsletters, and measuring results with marketing analytics and keyword research. Every icon uses the same two-tone style, a deep navy with a bright sky blue, so they sit together cleanly on one page.
Each icon is built from bold, simple shapes on a soft round background. That keeps them readable at small sizes in menus and cards, and still sharp when scaled up for a presentation slide or a poster. The SVG and EPS files are true vectors, so you can recolour them to match your brand, resize them freely and edit individual shapes in Figma, Illustrator or Inkscape.
Planning a wider marketing project? The Digital Marketing Icon Set adds SEO ranking, email campaign and analytics dashboard icons in the same style, and the AI Workflow Icon Set covers chatbots and automation.
Where to Use It
- Agency and Freelancer WebsitesLabel your services, such as SEO, email newsletters, influencer marketing and video marketing, with icons that match.
- Proposals and Pitch DecksExplain a plan at a glance with the sales funnel, target audience, media plan and content calendar icons.
- Landing and Service PagesPair the pay per click, branding and call to action icons with short benefit lists.
- Social Media Posts and CarouselsAdd a clear visual to each slide when you share tips about advertising, hashtags or influencer campaigns.
- Blog Posts and ReportsBreak up long articles and client reports by adding an icon to each section heading.
- Print and PresentationsUse the EPS or PDF files for brochures, flyers and posters that need sharp edges at any size.
Questions About This Set
Which icons are in the Advertising & Marketing set?
There are 28 icons, including Billboard, Online Ad, Television Ad, Influencer, Keyword Research, SEO, Sales Funnel, Email Newsletter, Chatbot and Affiliate Network. The full list is shown above.
Can I change the colours to match my brand?
Yes. The icons use navy and sky blue, and the SVG and EPS files are fully editable, so you can swap the colours in Figma, Illustrator or a code editor.
Do the icons work for both web and print?
Yes. Use the SVG on websites and apps, and the EPS or PDF for print. Because they are vectors, they stay sharp at any size.
Can I use them in client work?
Yes. Commercial use is free with a credit link to HandyIcons in your footer, credits page or project description. Personal use needs no credit.
Digital Marketing Icon Set 
AI Workflow Icon Set 
SaaS Icon Set